2026 New Rice Crop Kicks Off Sales Season at 30% Lower Than Previous Year

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The 2026 new rice crop has begun appearing on store shelves in the Tokyo metropolitan area, starting the sales season at levels roughly 30 percent below the previous year. The rice released is Koshihikari from Miyazaki Prefecture, and at the Hanakoganei Station branch of the supermarket Inageya, a 5-kilogram bag is being sold for 2,990 yen before tax, which is 1,200 yen cheaper than last year. According to a survey by the Ministry of Agriculture, Forestry and Fisheries, the average price of rice per 5 kilograms sold at supermarkets nationwide has recently fallen to the low 3,000 yen range, but compared to before the price surge, it remains high and sales are struggling to grow. With the distribution of new rice, downward pressure on prices of the currently mainstream 2025 crop is expected to intensify.

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⛏Rough Rice Futures
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New 2026 crop enters market at 30% lower prices, increasing supply and pressuring rice futures downward.