Anheuser-Busch InBev SA/NV used its Capital Markets Day to present an organic growth strategy, with CEO Michel Doukeris describing ownership and disciplined execution as central to building what he called an "organic compounding machine." Doukeris said the brewer has shifted from a strategy centered on acquisitions to one focused on compounding organic growth, and that it cut capital expenditures from $5.5 billion to $3.6 billion while revenue, volume and portfolio development continued to grow. He said the company's Beyond Beer category has reached $2 billion less than 10 years after it began pursuing the opportunity, and that in the U.S. the Cutwater, NÜTRL and BeatBox spirits portfolio was up 37% year to date. Simon Wuestenberg, chief sales officer for the U.S. business, said AB InBev coordinates with nearly 400 independently owned wholesalers who deploy approximately 10,000 sales representatives and call on roughly 500,000 accounts, and that the company has raised its category-captain role from 50% of industry stores and dollars to more than 70%. Wuestenberg also said Michelob ULTRA increased on-premise distribution by 13% during the FIFA World Cup, when AB InBev and its wholesalers executed nearly 40,000 soccer-themed activations reaching more than 2 million consumers.
Anheuser Busch Inbev NV ADRCompany cut capex from $5.5B to $3.6B while revenue and volume kept growing, presenting an organic compounding strategy at its Capital Markets Day.
