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Bangkok Life Assurance Public Company Limited, or BLA, has launched two new annuity products, BLA Pension 888 and BLA Pension & Care 888. Mr. Chone Sophonpanich, President and Chief Executive Officer, said this is the first time an annuity offers a first lump sum of 30% of the sum assured at age 60, the highest rate allowed under the Revenue Department's new criteria. After that, policyholders will receive annuity payments of 8% of the sum assured each year from age 61 to 88, and can use premiums for tax deductions of up to 300,000 baht per year. For BLA Pension & Care 888, coverage is extended to 8 critical illnesses; if diagnosed with one of these 8 critical illnesses, policyholders will receive an additional annual payment of 8% of the sum assured every year until age 88. The launch cites data from the National Statistical Office together with the Thai Health Promotion Foundation, indicating that Thais have an average life expectancy of about 78 years, and reflects the concept of Active Aging as defined by the World Health Organization. The company aims to deliver a good quality of life in four areas: physical fitness, financial readiness, mental balance, and good relationships.

Marsh & McLennan Companies has launched Archer by Marsh, a new service that helps life and annuity insurers, asset managers and capital providers create and run reinsurance businesses globally. Archer takes Marsh beyond traditional advisory work by supporting the full process, from product, asset and capital decisions to regulatory approval, setup and ongoing operations, with clients able to use Marsh's shared infrastructure while keeping ownership and strategic control. The offering combines actuarial, capital, risk, reinsurance, insurance management and regulatory expertise and can support standalone reinsurance vehicles, special purpose reinsurers and dedicated cells, and Marsh also formed Bermuda-based Mangrove ISAC Life Re to facilitate sidecar and affiliate reinsurance solutions. Marsh brings scale to the offering, reporting about $27 billion in annual revenues, more than 95,000 employees and operations across 130 countries. The move is likely to broaden Marsh's revenue mix beyond brokerage and consulting by adding recurring, service-based income from operating reinsurance vehicles after launch, and could create a more durable revenue stream tied to the ongoing operation of reinsurance businesses if adoption grows.

Thailand's insurance business is adapting to the longevity trend as the country enters a fully aged society. Teerapol Udomvej, an analyst at Kiatnakin Phatra Securities, or KKPS, cited a study by the Thailand Development Research Institute, or TDRI, estimating that the share of Thais aged 60 and over will rise from 17% in 2016 to 29% in 2032. Meanwhile, the National Institute of Development Administration, or NIDA, estimates that Thailand's health expenditure during 2023-2032 will grow at an average of 4-5% per year, while TDRI puts it at 6-7% per year. Sara Lamsam, chief executive officer of Muang Thai Life Assurance, or MTL, said longevity is not just a trend but a major challenge for Thailand, with the number of newborns falling from 736,532 in 2015 to 416,574 in 2025, and Thailand likely to enter a super-aged society by 2029. He also expects Thailand's population to shrink by about half to roughly 33 million by 2083. Chone Sophonpanich, president and chief executive officer of Bangkok Life Assurance, or BLA, noted that longevity risk is the risk of living longer than one's savings, meaning retirement planning must link retirement funds to health and long-term care. About 30% of Thais have no retirement savings, and the gap between lifespan and healthspan averages about 11 years.

Bangkok Life Assurance has announced the success of its initiative to elevate its sales force into Life Care Partners under the concept of four dimensions of a good life: physical fitness, financial readiness, mental balance, and strong relationships, in order to serve an aging society. Mr. Chone Sophonpanich, President and Chief Executive Officer of Bangkok Life Assurance Public Company Limited, stated that the company has shifted its role from a guardian of finances and claims payments to a leader that helps build a better quality of life for Thai society, through systematic personnel development programs. It began with the Caring Agent course, which more than 65% of agents have completed, before advancing to the Life Care Partner course, which focuses on knowledge of longevity and care for quality of life across all four dimensions. The result is a new generation of agents who have completed the Life Care Partner course achieving a repeat purchase rate from existing customers as high as 75%, or nearly double, and during the period from April to July 2026, Life Care Partners saw new policies grow by 34% compared with the same period the previous year.

Bangkok Life Assurance has launched two new savings insurance products, BLA Saving 168 and BLA Saving & Care 168, to serve a long-lived society, building on the Care category products launched earlier this year, BLA Long Life Care and Gen First Savings & Flexi Care 12/6, which have been well received. Chone Sophonpanich, President and Chief Executive Officer, said the company is committed to developing products under its vision of being the number one life insurance company in care. The BLA Saving 168 policy requires eight years of premium payments with 16 years of coverage, insuring from birth to age 83, paying back 8% of the sum assured each year on policy anniversaries in years one through fifteen, and on maturity paying a lump sum of a further 808%, for total benefits over the contract of 928% of the sum assured. The BLA Saving & Care 168 policy requires eight years of premium payments with 16 years of coverage, insuring from birth to age 70, offering total benefits over the contract of 928% of the sum assured, along with coverage for death or terminal illness of up to 900% of the sum assured, and coverage for eight critical illnesses in the elderly, with an annual compensation payment of 12% of the sum assured; combined with the 8% annual payback, policyholders receive a total return of 20% of the sum assured each year until the contract ends. Premiums for both life insurance plans can be used for personal income tax deductions under conditions set by the Revenue Department.