Academy Sports and Outdoors is expanding its partnership with western wear brand Ariat International by adding 200 in-store shops this fall. The launch builds on a 20-year relationship between the two companies and will give Ariat merchandise, including Western boots, denim, and workwear, more prominent display space. Academy Sports' chief merchandising officer said the Ariat locations will feature branded walls, fixtures, and tables within a space where shoppers can check out what's new. The growing popularity of Western, work, and outdoor apparel contributed to a 4.7% increase in apparel sales for Academy in the first quarter of 2026.
Academy Sports Outdoors IncExpanding Ariat partnership with 200 in-store shops boosts apparel sales, which rose 4.7% in Q1.
Ariat gains prominent display space in 200 Academy stores, increasing product visibility and sales potential.
