ADT Inc. announced the launch of ADT Blu, a new self-installed home security system. The system is designed for quick setup through the ADT+ app, which allows customers to arm and disarm, receive alerts, view live video, use AI features, and communicate via connected cameras. ADT Blu targets households seeking smart home devices with the flexibility to add sensors over time and choose between 24/7 professional monitoring or self-monitoring. The company says the product addresses limitations of the DIY category, which has been dominated by standalone cameras.
ADT IncADT launches new self-installed home security system ADT Blu, expanding product line and addressing DIY market.