Advice IT Infinite Public Company Limited, or ADVICE, is pressing ahead with expanding its business base into the commercial market and server systems to drive higher profit margins, while hoping for 50% growth in iPhone 18 sales from a year earlier after the launch of the iPhone 18 Pro and iPhone 18 Pro Max in early September, which have sold better than expected. Mr. Saran Thitawasant, Assistant Chief Executive Officer for the Apple business line, said that price increases for earlier iPhone models, including the iPhone 15, iPhone 16, iPhone 17 and iPhone Air, averaged about 5,000 baht per device per model, and that the launch of the iPhone 18 Series on September 9, 2026, has also helped stimulate demand for earlier iPhone models. On the expansion of Apple retail outlets under Advice iStore, the company aims to increase the count to 51 branches by 2027, from about 22 branches in the first half of 2026. Meanwhile, the outlook for the second half of 2026 is expected to improve on the first half, driven by demand for the iPhone 18 Series and the arrival of the high season for IT products and smartphones. For the full year, the company is maintaining its target of 15% revenue growth in 2026 compared with 2025, after total revenue in the first half of this year already reached about 8.85 billion baht.
Advice It Infinite PclADVICE expects 50% iPhone 18 sales growth, expansion to 51 iStore branches, and maintains 15% revenue growth target on strong iPhone 18 demand.
Apple Inc.iPhone 18 Pro/Pro Max sold better than expected and ADVICE targets 50% growth in iPhone 18 sales, signaling strong end-customer demand for Apple's product.
