As AI note-taking tools become more common in online meetings, a growing number of people are voicing frustration over the practice of sending only the tool to attend on someone's behalf, calling it rude. Elizabeth Rosenberg, founder of communications and marketing firm Good Advice, recounted an experience where she had to force an AI tool to leave a privacy-sensitive meeting. Nicole Merrill, a former employee of US software giant Intuit, said she felt her colleague's proxy attendance devalued the meeting. Meanwhile, the user base of Fireflies.ai has surged past 20 million in 2025, and financial services company Sun Life has begun drafting its own operational rules. Experts also warn of risks such as the loss of conversational nuance and body language, as well as concerns about intrusion into face-to-face conversations.
Sun Life Financial Inc.Sun Life is mentioned as drafting its own operational rules for AI note-taking, which is a regulatory/internal policy development with unclear impact.
Fireflies.ai user base surged past 20 million in 2025, indicating strong end-customer demand for its product.