Amazon's Prime Video to Carry Emmy Awards from 2027 Under Six-Year Deal

Seeking Alpha·6 Oct 2026·

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Amazon's Prime Video will become the new home of the Emmy Awards from 2027 under a six-year agreement with the Television Academy, the Wall Street Journal reported. Prime Video will hold global rights to the ceremony and plans to keep it available outside its paywall, allowing viewers without an Amazon Prime subscription to watch for free. Financial terms were not disclosed, though the Emmy rights have previously rotated among ABC, CBS, Fox, and NBC, with the annual fee valued at about $9.5 million in the Television Academy's latest annual report, while production costs are separate and borne by the rights holder. The move comes as major entertainment awards shows increasingly shift toward streaming platforms, with the Oscars set to move to YouTube in 2029 and Netflix having carried the Screen Actors Guild Awards, now known as the Actor Awards, since 2024. Emmy viewership has declined from its historic highs, although it has recovered from a record low two years ago, and the latest ceremony, broadcast by NBC, averaged 6.7 million viewers, down 10% from the previous year's CBS telecast, according to Nielsen data. Prime Video head Mike Hopkins said the company sees an opportunity to bring a younger audience to the ceremony and reimagine the broadcast.

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Prime Video secures global rights to the Emmy Awards from 2027 under a six-year deal, adding a marquee live event to attract viewers and younger audiences.