Airports of Thailand, or AOT, is preparing for the high tourism season that begins at the end of October 2026, with advance flight bookings running at a level close to the same period last year. Ms. Paweena Jariyathitipong, Chief Executive Officer of AOT, disclosed that the company has overhauled its marketing strategy, shifting from scattered negotiations with more than 300 airlines to prioritising routes that generate real passenger volume, so that incentive privileges offered to airlines are used more efficiently and are better targeted. At the same time, AOT will conduct region-specific marketing to match the behaviour of tourists in each market, and will accelerate improvements to slot management, covering flight frequency, service time windows and airport capacity, in order to support future growth. On baggage management, after the backlog of passenger bags caused by heavy rain and flooding, which has now been resolved, AOT is in discussions on ways to develop a data-sharing system between AOT and the airlines, as well as a self-tracking system via QR code or barcode that lets passengers check the status of their baggage themselves without needing an air waybill number, and to expand a baggage delivery tracking feature that follows bags to hotels in real time, with the goal of turning technology developed during a crisis into a long-term standard service.
Airports Of Thailand PCLHigh-season advance flight bookings are only in line with last year, with no clear growth, while AOT shifts marketing to prioritize high-volume routes.
