Apple CEO John Ternus is considering a faster, less rigid product strategy as he begins reshaping the company, including a possible move away from the usual spring and fall release schedule, according to a Bloomberg report. Ternus, who succeeded Tim Cook as CEO earlier this month with Cook moving to executive chairman, has also discussed reducing layers of management so engineers can interact more directly with senior leaders and giving teams more room to test new ideas. Within Apple's hardware organization, the company has recently eliminated several engineering program manager positions, with about six directors affected, and those employees may seek other positions internally before departing. Apple has also reduced staffing around Vision Pro and Siri, while some Fitness+ roles have been cut, and a proposal to eliminate about 5,000 AppleCare customer-service jobs was paused during the summer. The reported changes suggest Ternus is examining product timing, engineering coordination and a leaner organization early in his tenure.
Apple Inc.New CEO Ternus weighs a faster product cycle, leaner management, and job cuts across hardware, Vision Pro, Siri, and Fitness+.
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