Apple Cuts Over 200 Jobs in Siri and Vision Pro Teams

Virtuix Holdings Inc. announced that Founder, Chief Executive Officer, and Chairman Jan Goetgeluk will highlight the company's consumer growth and expanding defense sales at the 2026 Maxim Growth Summit, held October 13 and 14, 2026 at the Hard Rock Hotel New York. Omni One consumer orders have been running at approximately 3X the prior-year level following the company's June launch of Omni One for Quest in collaboration with Meta. Virtuix has also completed its U.S. Air Force AFWERX Phase I SBIR program, expanded its work in counter-UAS and military training, and sold Omni One systems to the U.S. Department of Veterans Affairs and the U.S. Navy's Morale, Welfare and Recreation Program. In enterprise and robotics, Tesla has placed repeat Omni One Enterprise orders for its Optimus program and Figure AI has also purchased an Omni One Enterprise system, while healthcare initiatives now include deployments and evaluation across the U.S. Department of Veterans Affairs, autism therapy for children, and rehabilitation applications. Goetgeluk said Virtuix is increasingly becoming much more than a consumer VR company, with the same full-body simulation platform gaining adoption across consumer entertainment, defense training, humanoid robotics, and healthcare.

Deutsche Bank analyst Benjamin Black estimates Meta's Muse AI agent could generate up to 8% of the company's revenue by 2030, roughly $36 billion in sales, with a lower-end forecast of $2.4 billion. Muse has already been downloaded more than 5.1 million times, according to Sensor Tower, and Meta has signed commerce deals with Shopify and PayPal. Meta also debuted the Muse Charm in late September, a standalone pocket device built exclusively for voice interaction with the Muse agent, and CEO Mark Zuckerberg showcased a shift toward "personal superintelligence" with the Meta VR Glasses, a 100-gram spatial computing device priced at $1,299 with 5K micro-OLED displays, tethered puck processing, and native eye and hand tracking. On the smart eyewear front, Meta launched the third-generation Ray-Ban Meta Gen 3 glasses starting at $249, alongside camera-free Ray-Ban Meta Audio glasses for open-ear listening and AI voice interaction. Meta's stock is up 25% inside of a month.

Meta Platforms' Reality Labs unit generated $431 million of second-quarter revenue against a $4.62 billion operating loss, with a first-half loss of $8.65 billion, leaving the business far from covering its costs. Adding the quarterly operating loss to revenue implies approximately $5.05 billion of operating costs, meaning revenue would need to reach $5.05 billion to break even at fixed costs, nearly 12 times the reported figure. At an illustrative 30% contribution margin on incremental revenue, offsetting the current $4.62 billion operating loss would require roughly $15.4 billion of additional quarterly sales, and at a 50% margin the requirement would still be around $9.24 billion. Meta's Family of Apps produced $23.39 billion of quarterly operating income against consolidated operating income of $18.78 billion, so Reality Labs consumed approximately 20% of the apps' operating profit. Annualizing the latest Reality Labs loss gives about $18.48 billion, and under an illustrative 20% tax assumption eliminating that expense would add about $14.78 billion of after-tax profit, worth about $370 billion at a hypothetical 25 times earnings, roughly one-fifth of Meta's current market capitalization. Meta is simultaneously funding a large AI infrastructure program, with second-quarter operating cash flow of $31.86 billion and capital spending of $31.08 billion leaving only about $784 million of free cash flow, against a stated annual capital-spending range of $130 billion to $145 billion.

Virtuix Holdings Inc. announced that its Omni One for Quest content library has expanded to more than 75 compatible or upcoming Meta Quest titles, including major franchises such as Forefront, Teenage Mutant Ninja Turtles, and The Boys. Since launching Omni One for Quest in June in collaboration with Meta, the company said Omni One orders have increased approximately 3X quarter-to-date compared with the same period last year, building on 72% year-over-year order growth in its first fiscal quarter. The announcement followed Meta's unveiling at Meta Connect of its next-generation Meta VR Glasses, a lightweight VR device weighing approximately 100 grams that eliminates the bulky headset and headstrap traditionally associated with VR. Through its participation in the Made for Meta program, Virtuix expects Omni One for Quest to be compatible with Meta VR Glasses, subject to successful integration and testing. Founder, Chairman and CEO Jan Goetgeluk said that as VR hardware becomes smaller, lighter and more accessible, full-body movement will become an increasingly important part of the immersive experience, and that the company is seeing strong momentum as it brings its movement technology to a broader audience.

Bloomberg reported on the 29th, citing people familiar with the matter, that Apple's new chief executive, John Ternus, is weighing a sweeping overhaul aimed at sharpening the company's engineering focus, increasing the frequency of product launches and slimming down the organization. Early-stage proposals reportedly include moving away from the traditional spring and fall product launch cycles and eliminating some middle-management layers to bring engineers closer to top executives. Ternus, who has been at Apple for 25 years and spent many years leading the hardware division, overseeing the development of multiple generations of the iPhone, took over as CEO this autumn, succeeding Tim Cook. According to the report, cost-cutting efforts are already under way, and Ternus is also exploring new revenue sources and ways to extract more value from existing products. He has told the company internally that staying competitive in the age of artificial intelligence will require faster product launches and more experimental ventures. According to Bloomberg, Apple's hardware engineering division has begun cutting engineering program management roles, affecting several program managers, including about six directors. Teams working on the Siri voice assistant, the Vision Pro headset and AI-related software development have also seen significant staff reductions, some of them tied to employee performance reviews.

Snap Inc. unveiled SPECS Intelligence, an anticipatory AI service spanning iPhone, Mac, and SPECS AR glasses, and announced enterprise-focused SPECS deployments with partners including Salesforce, AWS, NVIDIA, Trifork, and Hololight to support hands-free information access and secure, large-scale workplace use. The launch extends Snap's AR and AI capabilities beyond consumer social media into workplace productivity and business-to-business use cases. Snap's narrative projects $8.1 billion revenue and $384.0 million earnings by 2029, yielding a $7.33 fair value and 40% upside to its current price. The most bearish analysts had assumed only about 8 percent annual revenue growth and earnings of roughly US$14.8 million by 2029. The most immediate catalyst for Snap remains advertising recovery, while the biggest risk remains ongoing losses and cost pressures, and the company still faces legal and regulatory risks including recent social media addiction litigation.