Apple's iPhone 18 Pro series sales in China rose 12% year-over-year in the first week of launch, helping the company take the top spot in the country's smartphone market, according to Counterpoint Research. Apple accounted for 33% of China's smartphone sales in Week 38, which covered September 14-20, even though the iPhone 18 Pro series was on sale for only the final three days of the week, Counterpoint said in a report published on Wednesday. Counterpoint Senior Analyst Ivan Lam said the delayed launch of the standard iPhone 18 may have encouraged some consumers to move up to the Pro models, while price increases of more than $200 across many Chinese flagship phones may have improved the iPhone Pro's relative value proposition. Despite Apple's strong Pro launch, the broader Chinese smartphone market remained weak, with Week 38 sales still 17% below the comparable 2025 week, according to Counterpoint's tracker. Counterpoint expects the latest generation of Chinese flagship models to record lower fourth-quarter sales than their predecessors.
Apple Inc.iPhone 18 Pro China launch-week sales rose 12% YoY, giving Apple 33% of China smartphone sales in Week 38.
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