Apple shares rose modestly in afternoon trading on Wednesday after Counterpoint Research issued its first estimate for the iPhone Duo, projecting it could sell 6 million units this year. Counterpoint said procurement for panels for the iPhone 18 Pro, Pro Max, and Duo is modestly higher than for the iPhone 17 line, with the Pro and Pro Max rising 2% year-over-year, and the rest of the increase attributed to the iPhone Duo, Apple's first foldable smartphone. The iPhone Duo starts at $1,999 for the 256 GB option and runs up to 2 TB, with pre-orders beginning Oct. 16 and availability on Oct. 23. UBS analyst David Vogt, who has a Neutral rating on Apple and a $296 price target, wrote that the iPhone 18 Pro and Pro Max are seeing flattish wait times, with UBS Evidence Lab data tracking availability across more than 30 geographies showing wait times relatively unchanged week-over-week. Vogt noted that the Pro in the US was the only notable delta, declining by about 2 days week-over-week, and said the year-over-year delta for the Pro Max in China has been relatively unchanged over the survey, potentially indicating consumers are waiting for the Duo next month.
Apple Inc.Counterpoint projects the foldable iPhone Duo could sell 6 million units this year, with panel procurement modestly higher than the iPhone 17 line.
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UBS Group AG
