Aurora Design Public Company Limited, or AURA, expects its third-quarter 2026 operating results to grow from the same period last year without a doubt. Although the gold bar price has declined from a peak of around 80,000 baht to about 60,000 baht, demand for gold remains strong. The company plans to launch additional new collections in the remainder of this year to expand its Gen Z customer base, building on the success of the Disney gold card collection launched in partnership with The Walt Disney Thailand. In addition, AURA is accelerating the expansion of its gold sale-with-right-of-redemption loan portfolio, Thong Ma Ngoen Pai, to reach 12 billion baht within this year, with a low forfeiture rate of less than 1 to 2 percent. It is also focusing on diamond products, which carry high margins and generate annual sales in the billions of baht, along with a diamond buyback policy at 70 to 80 percent to build consumer confidence.
Aurora Design PCLStrong gold demand despite price decline, new collections for Gen Z, and diamond buyback policy boost sales.
