BellRing Brands shares fell nearly 8% on Thursday after Zacks Investment Research named the stock its bear of the day with a strong sell rating. Zacks senior equity strategist Bryan Hayes wrote that the Premier Protein maker is facing a margin squeeze from rising input costs, aggressive competitor promotions, and falling demand. The sell call overshadowed the company's announcement that Michael Axelrod will become CEO on July 29, replacing Darcy Davenport. BellRing's second-quarter sales grew only 2% year over year, and bottom-line erosion raised concerns.
Bellring Brands LLCZacks names BellRing bear of the day with strong sell rating, citing margin squeeze from rising input costs, aggressive competitor promotions, and falling demand.