Best Buy and Amazon Expand Fire TV Partnership Into Connected TV Advertising

Business Wire··US·Read original
2▲2 ▼0Impact / 5
Summary · why it matters

Best Buy and Amazon announced an expanded multiyear Fire TV partnership that keeps the Fire TV experience on Insignia TVs and opens Fire TV advertising inventory to Best Buy Ads, powered by Amazon Ads technology. Beginning February 2027, Best Buy Ads will use Amazon Ads' programmatic technology, including AI-powered tools, to help brands plan, activate, optimize and measure advertising campaigns. Fire TV will remain the exclusive TV software experience on all Insignia TVs produced by Best Buy, spanning 24- to 85-inch models, with the latest Fire TV user interface and Alexa+ integrated across the majority of models, and Best Buy will remain the exclusive retailer for these devices in store and on Amazon.com, sold by Best Buy. Best Buy Ads will now offer brands access to Fire TV advertising inventory on all new and existing Insignia TVs, extending campaigns to Fire TV audiences. The companies first partnered in 2018 on Insignia and Toshiba smart TVs with Fire TV built in, and have since introduced more than 100 TV models that have earned hundreds of thousands of 4-star ratings from customers.

Impact on assets 3

Consumer Discretionary▲ · 1 stocks
Best Buy Co. Inc
BBY
▲ PositiveDemandrelevance

Best Buy Ads gains access to Fire TV advertising inventory and remains exclusive retailer for Insignia Fire TV devices, expanding its retail media business.

Artificial Intelligence▲ · 1 stocks
Amazon.com Inc
AMZN
▲ PositiveDemandrelevance

Expanded Fire TV partnership opens its ad inventory to Best Buy Ads and keeps Fire TV exclusive on Insignia TVs, extending Fire TV audience reach and advertising demand.

Industrials▲ · 1 stocks
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