Boot Barn Holdings reported strong first-quarter e-commerce performance, with comparable e-commerce sales increasing 13.4%, driven by double-digit growth on bootbarn.com. The company fulfills a large portion of online orders through its stores, enhancing merchandise margins and giving customers access to a broader inventory assortment. Boot Barn continues to see strong traction across its exclusive brand websites, with Cody James remaining the strongest performer, and TikTok Shop is gaining traction as a broad marketplace. The company expects same-store sales to increase 4%, including a 3% increase in retail-store comps and 13% growth in e-commerce comps, highlighting stronger expected momentum in the digital channel. Boot Barn's shares have gained 15.8% in the past three months compared with the industry's growth of 2.4%, and the stock carries a Zacks Rank #2 (Buy).
Boot Barn Holdings IncStrong e-commerce sales growth and positive outlook for digital channel.
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