Boston Beer Company narrowed its 2026 volume outlook, now expecting shipment and depletion volumes to decline in the low-single-digit to mid-single-digit range, compared with its earlier forecast of flat to down mid-single digits. The revision follows a 4% decline in first-quarter depletions and a 6.9% drop in shipments, as the company continued to reduce distributor inventory levels and cycled last year's innovation-driven inventory build. Management noted that Truly continues to lose market share and Samuel Adams and Hard Mountain Dew remain under pressure, even as the broader beer and ready-to-drink market shows signs of stabilization. The company also pointed to macroeconomic challenges including tighter consumer budgets, pressured spending among Hispanic consumers, and uncertainty from geopolitical developments, commodity inflation, and tariff-related costs. Despite the trimmed guidance, Boston Beer remains optimistic about improving execution during the peak summer season, expecting stronger contributions from Sun Cruiser, sequential improvement in Twisted Tea, continued growth in Angry Orchard and Dogfish Head, and expanded marketing initiatives tied to the FIFA World Cup and America's 250th anniversary celebrations.
Boston Beer Company IncNarrowed 2026 volume outlook to low-to-mid single-digit decline, with Truly losing share and Samuel Adams/Hard Mountain Dew under pressure
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