Celsius Holdings announces leadership changes, COO departs

Business Wire··US·Read original
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Summary · why it matters

Celsius Holdings announced leadership changes as part of an organizational realignment to support its total energy portfolio strategy. Tyler Bohannon, previously EVP of North American Sales, has been appointed Chief Commercial Officer effective August 10, 2026, overseeing field sales, key retailer accounts, DSD operations, and revenue growth management. Tony Guilfoyle, former Chief Customer Officer, was named to the newly created role of Chief Business Transformation Officer effective July 1, 2026, leading enterprise-wide initiatives focused on cross-functional execution, operational excellence, and AI adoption. Eric Hanson, President and Chief Operating Officer, has departed from the company after helping to unlock value from strategic partnerships and integrate recent acquisitions since early 2025.

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