Chrysler ranks last in ACSI mass market survey as sales plunge 80% over two decades

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2▲2 ▼1Impact / 5
Summary · why it matters

Chrysler scored 67 out of 100 in the ACSI Automobile Study 2026, the lowest among 16 mass market brands and well below the segment average of 78. Toyota led the mass market rankings with a score of 83, followed by Subaru at 81. The survey, based on 6,699 responses collected from July 2025 to June 2026, evaluated factors including comfort, driving performance, safety, dependability, and technology. Chrysler, owned by Stellantis, sold fewer than 125,000 vehicles in 2024, an 80% decline from nearly 600,000 in 2005, and now offers only two minivan models. Stellantis has signaled a desire to revive the brand, but expanding the lineup into SUVs or pickups would create direct competition with its own Jeep and Ram brands, making a meaningful recovery nearly impossible without billions in investment.

Impact on assets 5

Electrification & Mobility± Mixed · 5 stocks
Stellantis NV
STLA
▼ NegativeDemandrelevance

Chrysler brand, owned by Stellantis, ranks last in ACSI survey and sales have plunged 80% over two decades, indicating weak consumer demand for its products.

Toyota Motor Corp.
7203
▲ PositiveDemandrelevance

Toyota leads ACSI mass market survey with score of 83, reflecting high customer satisfaction and demand.

Subaru Corporation
7270
▲ PositiveDemandrelevance

Subaru ranks second in ACSI mass market survey with score of 81, indicating strong customer satisfaction and demand.

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