Chubb Limited is expanding its employee-benefits business in the UK with the launch of Flexible Benefits Direct, an online platform that lets employers offer Chubb's Personal Accident and Leisure Travel insurance directly to employees. The move strengthens Chubb's distribution capabilities and aligns with its broader push into digital distribution. Chubb Benefits grew 17% in 2025 and generated $1.2 billion in premiums, providing a base the new platform could build on by improving access to employers and increasing policy adoption. The initiative could also reach smaller and mid-sized employers that are less accessible through traditional channels, and if successful the digital model could be extended to other markets and products. Chubb has not disclosed a specific premium or revenue target for Flexible Benefits Direct, so its near-term financial contribution remains uncertain.
Chubb LtdChubb launches Flexible Benefits Direct platform to reach employers and increase policy adoption, building on 17% Chubb Benefits growth
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