Cint Launches Self-Service Outcomes Measurement in Lucid Study Creator

GlobeNewswire·28 Sep 2026·

·Read original

2▲1 ▼0Impact / 5

Product / Tech Media

MGNI ▲

Summary · why it matters

Cint announced the launch of self-service outcomes measurement within Lucid Measurement Study Creator, giving advertising partners a faster way to build and launch studies that connect upper-funnel brand lift with lower-funnel sales impact. Magnite, the largest independent sell-side advertising company, is the first platform to enable access to the new offering, allowing clients running Magnite ClearLine or streaming campaigns to combine Cint's sales lift measurement with Lucid's brand lift measurement within a single study. The launch builds on Cint's introduction of in-flight outcomes measurement earlier this year and expands access to the capability through Study Creator, letting media owners, ad tech platforms and agencies launch combined brand and sales lift studies in minutes on their own timelines. Alongside self-service access, Cint said Linear TV is now available in beta testing as a measurable channel for outcomes studies, and it introduced new overall and industry-specific sales lift benchmarks covering sales lift, conversion rate lift, average order value lift and purchase frequency lift, initially available across Retail, Telecom and Technology, and QSR. Customers can also customize the post-campaign purchase attribution window used in their studies, extending or shortening the period in which purchases are attributed to campaign exposure based on relevant buying cycles.

Magnite Inc ▲

Impact on assets 3

Communication Services▲ · 1 stocks

Magnite Inc

MGNI

▲ PositiveDemandrelevance

Magnite is the first platform to enable access to Cint's new self-service outcomes measurement, giving its ClearLine and streaming clients combined brand and sales lift studies

Electrification & Mobility▲ · 1 stocks