Citigroup introduced Citi Commerce Media, a new advertising and data platform aimed at brands seeking access to its U.S. cardholders. The bank also plans to acquire rewards platform Kard to integrate its merchant and offer technology into Citi Commerce Media. The platform will draw on Citi's U.S. credit card transaction data to help advertisers run more targeted campaigns. Citigroup is a US financial services group with a market value of about $225.2b and roughly 70 million U.S. customers. The company said the cleanest early tell for investors will be disclosed revenue from Citi Commerce Media and Kard once the deal closes, including any breakout of media and data related fee income.
Citigroup Inc.Citigroup launched Citi Commerce Media and plans to acquire Kard, opening a new advertising/data revenue stream from its cardholder base.
