Columbia Sportswear Company reported that its Spring 2027 wholesale order book is nearly complete, with roughly 90% of orders already placed, and footwear is the most encouraging category. The company expects low to mid-single-digit wholesale growth in the first half of 2027, broad-based across brands and geographies, with footwear outpacing apparel. This growth is not tied to pricing changes, as pricing is broadly unchanged, and the growth applies on an equivalent basis to both dollars and units. The Spring 2027 order book follows a decline in Spring 2026, but newer products saw high sell-through and stronger-than-expected order conversion. In the second quarter of 2026, total company footwear sales increased 5%, while Columbia brand footwear grew at a high-single-digit rate globally. Columbia Sportswear, which holds a Zacks Rank of 3, has seen its stock fall 14.6% in the past three months, underperforming its sector and the S&P 500.
Columbia Sportswear CompanySpring 2027 orders nearly complete with footwear growth expected, indicating strong wholesale demand.
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