CPN Retail Growth Leasehold Property Fund, or CPNREIT, has joined forces with POP MART, the Tourism Authority of Thailand, and Pattaya City to launch the world's first POP MART Official Beachfront Store at Central Pattaya shopping centre, one of the assets in the trust's portfolio. Under the POP ON THE BEACH campaign, the initiative aims to create a seaside art toy landmark and stimulate the regional economy. Ms. Pattamika Pongsuramas, Chief Executive Officer of CPN REIT Management Company Limited, the trust manager, said the collaboration underscores Pattaya's potential as a world-class tourist destination and is expected to boost footfall, drive occupancy rates, and strengthen the trust's long-term rental income stability. Pattaya welcomed over 20 million cumulative tourists in 2025, generating more than 5 billion baht in revenue, particularly from high-spending visitors from China, Malaysia, Russia, South Korea, and India. The store is located on the ground floor along the beachfront, featuring a Beachfront Art Toy Destination concept and debuting the world's first THE MONSTERS Hair Salon Series Concept Space, along with a range of exclusive merchandise. Additionally, a GIANT CRYBABY balloon over 8 metres tall and 12 metres long, together with Big Figure MOLLY and SKULLPANDA, will be on display along Pattaya Beach from today until 2 August 2026.
Pop Mart International Group LtdPOP MART opens world's first beachfront store at Central Pattaya, boosting brand exposure and sales through exclusive merchandise and tourist footfall.
CPN Retail Growth Leasehold REIT