UK meat giant Cranswick has acquired a minority stake in The Jolly Hog, a Bristol-based producer of higher-welfare pork products. The companies announced that Cranswick will serve as The Jolly Hog's long-term manufacturing partner, though financial terms were not disclosed. A Companies House filing indicates the stake is more than 25% but less than half of the business. The Jolly Hog, founded in 2007 by brothers Olly, Max and Josh Kohn, will remain independently run from its existing headquarters. Cranswick, one of the UK's largest pork suppliers, reported total sales of £2.98 billion in its year to 28 March, with its Gourmet Products unit—which includes sausages and bacon—contributing 19.7% of group revenues.
Cranswick PLCCranswick acquires minority stake and becomes long-term manufacturing partner for The Jolly Hog, expanding its higher-welfare pork product portfolio.
The Jolly Hog receives investment from Cranswick and gains a long-term manufacturing partner, providing capital and operational support.