Walt Disney is raising prices on its ad-free Disney+ and Hulu plans by 13%, the second such increase in a year, as it pushes its direct-to-consumer streaming business toward stronger profitability. The move follows a mixed stretch for shareholders, with the share price down 7.5% year to date and the 1-year total shareholder return also down 7.5%, even as the 3-year total shareholder return stands up 33.6%. Recent 90-day share price gains of 5.5% hint at rebuilding momentum around the company's streaming and leadership reshuffle story. On the most followed narrative, Walt Disney screens as 23% undervalued, with a fair value of $134.63 against a recent close of $103.46. That story could be knocked off course if streaming margins stall well below targets or if the new leadership handover shakes investor confidence.
Walt Disney CompanyDisney is raising ad-free Disney+ and Hulu prices 13%, its second hike this year, to push streaming toward stronger profitability.
