Ellison Taps HBO's Casey Bloys to Lead Streaming After Paramount-Warner Merger

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Paramount CEO David Ellison has selected HBO content chief Casey Bloys to lead streaming operations following the company's merger with Warner Bros. Discovery, according to media reports. It marks the first major executive decision by Ellison ahead of Paramount's planned $81B acquisition of Warner, which owns HBO and the streaming service HBO Max. As a result, Cindy Holland, the former Netflix programming executive whom Ellison put in charge of Paramount's streaming platforms including Paramount+, about a year ago, is leaving the company; in a memo to staff, Holland said Tuesday was her last day, and The New York Times first reported news of her departure. Ellison was concerned that losing Bloys would damage the HBO brand, a crucial part of the company's streaming strategy, a person familiar with the matter told the Wall Street Journal, adding that Bloys wasn't interested in partnering with another executive to run the streaming operation and had made that clear to Paramount. Additional shake-ups are expected in the days ahead once Paramount gets official court approval of the settlement, which could come as early as this week.

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Ellison chose HBO content chief Casey Bloys to lead streaming post-merger, signaling HBO/HBO Max's brand is central to the combined company's strategy.

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