Etsy, CarGurus, Cars.com, EverQuote Slide on Meta Muse AI Disintermediation Fears

CNBC··US·Read original
3▲0 ▼4Impact / 5
Summary · why it matters

Shares of online marketplace companies Etsy, CarGurus, Cars.com, and EverQuote fell in the afternoon session as Wall Street fears mounted over the disintermediation of direct user gateways following Meta Platforms' adoption of its new AI agent, Muse. Etsy dropped 4.1%, CarGurus fell 5.1%, Cars.com declined 5.7%, and EverQuote slid 8.2%. CNBC reported, citing a Goldman Sachs trading desk note to clients, that as artificial intelligence assistants improve at price comparison, travel booking, and customer service interactions, industries relying on recurring bills, negotiable pricing, and add-ons could come under pressure. The Goldman Sachs note grouped Netflix, Expedia, and Booking Holdings into a "consumer inertia" risk basket, which has tumbled more than 7% over the past six trading days. EverQuote, now at $18.01 per share, is down 29.3% since the start of the year and trades 35.4% below its 52-week high of $27.87 from December 2025.

Impact on assets 9

Communication Services▼ · 4 stocks
CarGurus
CARG
▼ NegativeCompetitionrelevance

Meta's Muse AI agent could disintermediate CarGurus' direct user gateway for car price comparison, pressuring its marketplace model.

Cars.com Inc
CARS
▼ NegativeCompetitionrelevance

Meta's Muse AI agent threatens Cars.com's direct user gateway as AI assistants improve at price comparison.

EverQuote Inc Class A
EVER
▼ NegativeCompetitionrelevance

EverQuote slid 8.2% on disintermediation fears from Meta's Muse AI agent handling price comparison and customer service.

Consumer Discretionary▼ · 3 stocks
Etsy, Inc.
ETSY
▼ NegativeCompetitionrelevance

Etsy shares fell on fears Meta's Muse AI disintermediates direct user gateways for online marketplaces.

Financials▲ · 1 stocks
Spatial Computing / AR/VR▲ · 1 stocks
© 2026 MarketIVNews