FIGS Stock Rally and Richer Valuation Raise Question of Whether It's a Buy

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Summary · why it matters

FIGS raised its fiscal 2026 revenue growth outlook to 14%-16% from 10%-12% after first-quarter revenues rose 28% to $159.9 million, and active customers surpassed 3 million for the first time. However, gross margin was 67.7%, up only 10 basis points year over year, and management expects it to decline modestly in the second quarter and more meaningfully in the third quarter. Marketing expense jumped to 18.4% of revenues, and operating cash flow swung to an outflow of $3.2 million from a positive $9.2 million a year earlier. The stock trades at 39.96 times forward earnings, well above the S&P 500's 20.9 times, and has rallied 96.1% over the past year despite a 25% decline in the last three months. Zacks Investment Research rates FIGS a Hold, with a Momentum Score of A but a Value Score of D and a Growth Score of C.

Impact on assets 3

Consumer Discretionary▲ · 2 stocks
Health Care▲ · 1 stocks
Figs Inc
FIGS
± MixedCapitalrelevance

Raised revenue guidance and strong customer growth are positive, but margin pressure, rising marketing costs, negative cash flow, and high valuation create mixed signals.