G-III Apparel Group reported that direct-to-consumer sales jumped nearly 40% year over year in the first quarter of fiscal 2027, driven by strong digital performance across its owned brands. DKNY's North American DTC business posted double-digit comparable-store growth and dkny.com sales rose more than 40%, while Donna Karan's online sales increased nearly 60% on higher traffic, stronger conversion rates, and improved average unit retail values. The company is expanding its digital presence beyond owned websites through retail partner sites, Amazon, Zalando, and marketplace channels, and it plans to continue investing in data capabilities, artificial intelligence, and digital infrastructure to enhance personalization and marketing effectiveness. Owned brands now account for more than 60% of revenues, up from roughly 40% in fiscal 2020. G-III shares have gained 13.7% over the past six months, and the stock carries a Zacks Rank of 1, or Strong Buy.
G-III Apparel Group LtdG-III's DTC sales surged nearly 40% with strong digital performance across DKNY and Donna Karan.
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