Grocery Outlet Holding Corp. has launched its 16th annual 'Independence from Hunger' food drive, running from June 24 through July 31, and is expanding the campaign's reach through a new partnership with Feeding America. The campaign will collect in-store and online donations, as well as offer pre-made bags of nonperishable food for donation at more than 540 Grocery Outlet stores nationwide. Online donations will be evenly split between the Alameda County, L.A. Regional, Oregon and Central Pennsylvania food banks, while in-store donations continue to benefit local Feeding America network members. To further amplify awareness, Grocery Outlet will debut a first-of-its-kind four-day national livestream marathon featuring Independent Operators, real-time donation challenges, and local store spotlights. Since the campaign began in 2011, Grocery Outlet and its Independent Operators have helped raise more than $30 million to support local food agencies.
Grocery Outlet Holding CorpThe campaign may drive in-store traffic and customer goodwill, potentially boosting sales.