Interactive film-games are moving from niche experiments toward a scalable track, and H&R Century is seizing the initiative through a matrix-based layout. According to DataEye Research Institute, the interactive film-game market was worth about 1.5 billion yuan in 2025 and is expected to grow to 1.8 billion yuan in 2026, while the closely related micro-drama market had already surpassed 100 billion yuan by the end of 2025. H&R Century's main-invested and main-controlled title 'Looking North Across the Rivers and Mountains' has accumulated nearly 6,000 reviews on Steam with a positive rating above 90 percent, and has already enabled multi-platform operations across PC and mobile. The company has produced or distributed multiple works including 'Oh No! I'm Surrounded by Beauties! 2', 'My Robot Girlfriend', and 'Code Name Three Kingdoms: Dragon Rises', covering historical intrigue, doomsday survival, science fiction, and female-oriented genres. The National Radio and Television Administration's 'Micro-Drama Quality Creation and Distribution Plan' proposes launching 1,000 outstanding micro-dramas by the end of 2026. Policy support and lower production barriers driven by technology are combining to solidify the foundation for the large-scale development of the new content industry. H&R Century has deep roots in the film and television industry, having produced works such as 'Palace: The Locked Heart Jade', 'Swords of Legends', 'The Lost Tomb', and 'Mysterious Lotus Casebook', and is advancing the application of AIGC technology around its 'content plus technology' strategy, promoting synergy among interactive film-games, TV dramas, short dramas, and artist management.
H&R Century Union CorpInteractive film-game market growth and strong Steam reviews for its title indicate rising end-customer demand.
