Hershey CoInsider trust sold 20,000 Hershey shares (~3% of its direct stake) with no stated reason; a modest insider sale with no clear product/earnings driver.

The Hershey Trust Company, as trustee for the Milton Hershey School Trust and an insider of The Hershey Company, sold 20,000 shares of common stock at $169.08 per share for roughly $3.4 million, according to an SEC Form 4 filing. The sale was executed in multiple tranches over two trading sessions at prices ranging from $166.74 to $171.48 per share, and the 20,000 shares represent about 3% of the entity's directly held common stock. Following the transaction, the trust holds 805,749 shares in total, comprising 766,119 shares held directly and 39,630 shares held indirectly, worth approximately $136.8 million based on the September 18, 2026 market close of $169.79. In addition to its common stock, the trust manages 54.6 million derivative units in the form of Class B common stock, convertible into common stock on a share-for-share basis at any time. The filing did not state a reason for the sale, though the trust sold only about 2% of its shares, and Hershey reported net sales up 9% in the first half of 2026.
Hershey CoInsider trust sold 20,000 Hershey shares (~3% of its direct stake) with no stated reason; a modest insider sale with no clear product/earnings driver.
The Hershey Trust Company itself sold 20,000 shares for ~$3.4 million, reducing its directly held common stock by about 3%.