IFF introduced AQUASCENT, a new vegan, water-based carrier for fine fragrance, on September 30, 2026. The technology, part of IFF's Science of Performance platform, is crafted from a proprietary formula made with biodegradable materials and supports fragrance loads from 10% to up to 25%, compared with up to 15% for most comparable systems. Formulated without intentionally added ethanol, preservatives or silicone, AQUASCENT maintains visual clarity while delivering enhanced olfactive performance, and can be supplied as a concentrate alone so brands add water during final production, reducing shipped volume and weight to help lower CO2 emissions from shipping. Sabrya Meflah, president of Fine Fragrance for IFF Scent, said the technology reflects continued investment in new scent technologies and formats supporting the industry's growing focus on sustainability. IFF web-listening data shows worldwide Google searches for "water-based perfumes" rose 18% year-to-date, while related TikTok content has generated more than 15 million views.
International Flavors & Fragrances IncIFF launched AQUASCENT, a new vegan water-based fragrance carrier technology with higher fragrance loads and lower shipping emissions.
