InnovestX Securities Company Limited, or INVX, the investment flagship under SCBX Public Company Limited, or SCB, has launched a new brand campaign featuring world-class female golfer "Pro Jeeno" Atthaya Thitikul as its presenter, under the concept "Read every game, sharp in every investment move," reinforcing the concept Your Future, Empowered. Ms. Akanee Panyakhamlert, Chief Executive Officer of INVX, revealed that the company is pressing ahead with developing the INVX application under a Customer Centric strategy, with the latest development covering a redesigned interface, the addition of overseas investment options through Fractional Shares and US Options, and preparations to extend the system to align with each customer's level of knowledge and goals. Key features that have been further developed include a new Home page that brings together a portfolio overview, news, and recommendations matched to usage behavior; the INVX Tab, which provides quantitative investment data covering stocks in 23 countries and 31 markets; Discover, a space gathering ideas from analysts; Fractional Shares for investing in foreign stocks in fractional units; and US Options for managing risk in the US market. INVX also plans to develop services allowing customers to use Thai baht to buy stocks in the US and Hong Kong markets without having to exchange currency in advance. The campaign will begin rolling out from September 16, 2026, across online media, social media, out-of-home media, and digital media in strategic business-district locations.
SCB X Public Company LimitedSCBX subsidiary INVX launched a new brand campaign and app upgrade adding overseas investment features, supporting customer acquisition and usage.
