Jinhui Liquor has launched its 18th Love Education Project, announcing a donation of 13 million yuan to support students from disadvantaged families in seven provinces and regions—Gansu, Shaanxi, Ningxia, Inner Mongolia, Qinghai, Jiangsu, and Henan—who have been admitted to university this year, helping them complete their studies. Chairman Zhou Zhigang stated that the company has been carrying out charitable education activities since 2009, donating over 10 million yuan each year, with cumulative donations exceeding 160 million yuan. As performance grows in the future, the company will expand the scope of its education assistance.
Jinhui Liquor Co LtdCompany donates 13 million yuan to education, a capital allocation event that may enhance brand reputation and goodwill, but is not a direct demand or revenue driver.