Jishi Media and China FAW held a cooperation symposium, where the two sides reached a cooperation consensus in areas including brand marketing, information technology development, all-media publicity, user engagement, and digital industry integration. They will explore a new model of mutual empowerment between automobile manufacturing and broadcasting and digital media. Jishi Media is a listed broadcasting enterprise in Jilin Province, while China FAW is a leading central state-owned enterprise in the province's automotive industry. The two sides have complementary resource endowments and can jointly promote the integrated development of manufacturing and the digital industry. Jishi Media will contribute its transformation achievements in culture plus technology, such as integrated cable TV and IPTV operations, A-standard data centers, and a provincial-level cultural tourism vertical large model, to provide customized audiovisual content and online-to-offline closed-loop services for automotive brands. In the short term, the two sides plan to launch joint automotive-themed promotions and AI micro-dramas leveraging the Changchun Winter Universiade, and in the medium to long term, they will explore in-depth projects such as user traffic interoperability. This cross-sector collaboration between central and local state-owned enterprises is expected to help upgrade the brand and digital transformation of Jilin's automotive industry, while also broadening application scenarios for Jishi Media's computing power and AI content, achieving two-way industrial empowerment.
JiShi Media Co LtdJishi Media will provide customized audiovisual content and services to FAW, expanding demand for its digital and AI products.
FAW gains access to Jishi Media's AI and digital capabilities for brand upgrade and digital transformation.