Jiugui Liquor's high-end brand Neican Baijiu announced that, starting July 15, 2026, the strategic price for its 52-degree 500ml Neican Baijiu will be raised by 30 yuan per bottle, with shipments simultaneously suspended for one month until August 15. This adjustment applies to the 2021 and Jiachen editions, while the annual subsidy policy of 20 yuan per bottle remains unchanged. The current wholesale reference price for this product is 565 yuan, with e-commerce prices mostly around 800 yuan, while the official retail guide price is 1,499 yuan. Jiugui Liquor reported 2025 revenue of 1.108 billion yuan, a year-on-year decline of 22.17 percent, and a net loss attributable to shareholders of 34 million yuan. Among its segments, the Neican series recorded revenue of 168 million yuan, down 28.61 percent year-on-year, with a net reduction of 227 dealers for the full year. Analysts noted that this move aims to reduce inventory during the off-season and solidify the price foundation for the Mid-Autumn Festival peak season, but risks remain amid the industry's deep adjustment.
Jiugui Liquor Co LtdJiugui Liquor raises strategic price by 30 yuan per bottle and halts shipments for one month to reduce inventory and solidify price foundation, but risks remain amid industry downturn.