Kasikorn Securities expects MAJOR to recover in the second half, driven by blockbuster films, recommends buy with target of 8.60 baht

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Kasikorn Securities forecasts that Major Cineplex Group will report a second-quarter 2026 normalised profit of 69 million baht, down 48.9 percent from a year earlier due to weak box-office revenue, but up 6 percent from the previous quarter. First-half normalised profit accounts for 25.5 percent of the full-year estimate. Although the second-quarter performance is disappointing, the research team expects a recovery in the second half of 2026, supported by Thai films anticipated to perform well in the fourth quarter, such as Saming Kao Kwang, Nakee 3, and Iriam Sing 2, along with more effective cost control and a gradual recovery in consumer spending. Kasikorn Securities maintains a buy recommendation and a year-end 2026 target price of 8.60 baht, citing catalysts for valuation multiple expansion including a recovery in cinema admissions, improving profit margins, and a reduced share count following the cancellation of treasury shares.

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Major Cineplex Group Public Company Limited
MAJOR
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Kasikorn Securities maintains buy recommendation and target price of 8.60 baht, citing catalysts like recovery in cinema admissions, improving margins, and share cancellation.