Keurig Dr Pepper's 7Up brand is undergoing its first major refresh in more than 15 years, centered on a lime-led reformulation that shifts the flavor proposition from lemon-lime to lime-lemon. The change covers regular 7Up, Zero Sugar, Cherry 7Up, and Cherry Zero Sugar, with a nationwide rollout beginning in mid-August. The visual identity adopts a vertical logo, stronger colors, more distinctive graphics, and explicit 'Lime Lemon' labeling. Chief Marketing and Innovation Officer Drew Panayiotou called it a bold reinvention aimed at a new generation of consumers, citing the company's State of Beverages 2026 Trend Report which found that 72% of Gen Alpha and Gen Z consumers gravitate toward citrus-forward flavors and 64% prefer bold, intense taste experiences.
Keurig Dr Pepper IncReformulation and refresh aimed at attracting Gen Alpha/Z with citrus-forward flavors, potentially boosting demand.
