Kraft Heinz has launched three new Philadelphia cream cheese flavors — a Mike's Hot Honey variety sold exclusively at Walmart, a salted caramel option, and a seasonal cranberry orange — as part of an effort to revive a portfolio that has been losing shoppers. Roughly 10 new Philadelphia flavors are planned over the next two years, up from the one or two the brand used to launch annually, a push that sits inside a wider $700 million company-wide investment plan that followed Kraft Heinz's decision to pause an earlier breakup. Philadelphia already controls roughly 62% of the U.S. cream cheese market, and Kraft Heinz has increased spending on the brand by 63% this year while quadrupling investment in new flavors. The company still expects 2026 organic sales to decline between 0.5% and 2.0%, with volume growth elusive in key markets including North America, and management has said the increased investment contributed to a weaker constant-currency adjusted operating-profit outlook. Hedge fund count in Kraft Heinz rose to 62 in the second quarter of 2026 from 60 in the first, with position value climbing to $8.98 billion from $8.49 billion, according to Insider Monkey's database.
The Kraft Heinz CompanyCompany still expects 2026 organic sales to decline 0.5%-2.0% and said the increased investment weakened its constant-currency adjusted operating-profit outlook.
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Walmart Inc.Mike's Hot Honey is featured as a co-branded Philadelphia cream cheese flavor sold exclusively at Walmart, expanding its product reach.
