Madison Small Cap Fund Exits Simply Good Foods After Quest Brand Slowdown

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Madison Small Cap Fund sold its stake in The Simply Good Foods Company during the second quarter of 2026, citing a slowdown in the core Quest protein bar business that triggered a management change. The fund had previously held the stock despite headwinds including cost inflation, a rationalization of the Atkins brand, and integration of the OWYN brand, but lost confidence after the Quest deceleration. Simply Good Foods shares closed at $12.07 on July 16, 2026, with a market capitalization of $1.07 billion, and have fallen 63.12% over the past 52 weeks. The Madison Small Cap Fund returned 12.7% in the quarter, underperforming the Russell 2000 Index's 21.5% gain.

Impact on assets 1

Consumer Staples▼ · 1 stocks
Simply Good Foods Co
SMPL
▼ NegativeDemandrelevance

Core Quest protein bar business slowdown triggered management change and fund exit.