Major Cineplex Group has joined forces with Amazing Thailand, through the Tourism Authority of Thailand, to launch the “Thai Thai Travel with Films” campaign, aimed at driving the creative economy and promoting Thai films as a soft power. The campaign invites film lovers and tourists to travel to filming locations of Thai movies in both major and secondary cities, and to participate in a photo contest for a chance to win exclusive accommodation prizes across three provinces, along with 300 free movie ticket prizes totaling 600 seats, from July 22 to September 17, 2026. Narut Chearasanong, Executive Vice President of Advertising Media at Major Cineplex Group, said the company is ready to support the Thai film industry as a strong soft power and encourages film lovers to become ambassadors showcasing Thailand’s beauty through film-inspired tourism. Nithi Siprae, Deputy Governor for Marketing Communications at TAT, stated that this collaboration is a proactive marketing effort targeting film enthusiasts, aiming to stimulate domestic travel and distribute income to attractive cities that serve as Thai film locations. The activity is divided into three rounds over three months, with the first round starting July 22 to August 15, 2026, results announced August 7, 2026; the second round from August 12 to 26, 2026, results announced August 28, 2026; and the third round from September 3 to 17, 2026, results announced September 18, 2026. Each round offers one accommodation prize and 100 movie ticket prizes, totaling 200 seats per round.
Major Cineplex Group Public Company LimitedPartnership with TAT to promote film tourism likely increases movie ticket sales and brand exposure.