Major Cineplex Group Public Company Limited, or MAJOR, has announced a partnership with ACU PAY, a digital payment service provider, to elevate its cashless cinema experience by adding the option to pay for movie tickets through ACU VISA CARD and the ACU PAY E-Wallet. The two parties are also running the "ACU PAY Watch n Chill: Discount 100 THB" campaign, offering a 100 baht discount per seat on movie tickets for 3,000 redemptions, from 1 October 2026 to 31 July 2027, at all Major Cineplex Group cinemas nationwide. Customers who pay via the ACU PAY E-Wallet will receive the discount, limited to one redemption per seat, with the discount code delivered as a QR Code through the ACU PAY E-Wallet application for use at E-Ticket kiosks at the cinema or through the Major application. Narut Jiansanong, Senior Executive Vice President of Advertising Media at Major Cineplex Group Public Company Limited, said the company aims to develop the movie-watching experience in line with changing consumer behaviour. MAJOR began moving toward the cashless cinema model in 2021 and has now expanded its cashless payment systems to cover mobile banking, QR payment, e-wallets, as well as credit and debit cards. Ms. Yang Yuanyuan (Caro), President, and Rongnarong Sasiphongphan, Director and Chief Executive Officer of ACU Pay (Thailand) Company Limited, said the partnership connects the strengths of ACU PAY's digital payment platform with MAJOR's entertainment experience, and that ACU VISA CARD is now officially available.
Major Cineplex Group Public Company LimitedMAJOR adds ACU PAY card/e-wallet payment channels and a 100 THB discount campaign to drive movie ticket purchases at its cinemas.
ACU PAY partners with MAJOR to expand usage of its ACU VISA CARD and e-wallet for cinema ticket payments.
