Summary · why it matters
Major Cineplex Group, or MAJOR, has announced a partnership with ACU PAY, a digital payment service provider, to expand payment options for movie tickets through the ACU VISA CARD and ACU PAY E-Wallet, reinforcing its image as Thailand's first cashless cinema, offering cashless service since 2021. Narut Jiansanong, Deputy Chief Executive Officer for Advertising Media at Major Cineplex Group Public Company Limited, said the transition to a fully cashless cinema, covering mobile banking, QR payment, e-wallets, as well as credit and debit cards, has received a good response, especially from Gen Z. Ms. Yang Yuanyuan (Caro), President, and Naranong Sasiphongphan, Director and CEO of ACU Pay (Thailand) Co., Ltd., said the ACU VISA CARD is officially available starting today. The two companies are also running the ACU PAY Watch n Chill: Discount 100 THB campaign, offering a 100-baht discount per seat on movie tickets for 3,000 privileges, limited to one privilege per seat, from October 1, 2026 to July 31, 2027 at all Major Cineplex Group cinemas nationwide. Customers must claim the privilege through the ACU PAY E-Wallet app, receive a 100-baht discount code as a QR code, then scan it to buy tickets at E-Ticket kiosks or through the Major app and pay via the ACU PAY E-Wallet app to receive the discount.
Major Cineplex Group Public Company Limited