Mattel IncCEO and chairman Ynon Kreiz exits October 2 with board member Roger Lynch named successor, a leadership shakeup at the center of the story.

Mattel CEO and chairman Ynon Kreiz will exit on October 2, with board member Roger Lynch stepping in as his successor. The leadership shakeup comes as the toy maker's stock has rallied 18.8% in one day and 14.46% over seven days, though it remains down 24.95% year to date and its five-year total shareholder return has declined 21.67%. The most followed valuation narrative pegs Mattel's fair value at $26.61 against a last close of $15.04, implying the shares are 43% undervalued. That view hinges on Mattel converting its 2026 investment year and higher spending on capabilities, advertising and digital performance marketing into the mid to high single digit revenue growth and strong double digit operating income growth management has outlined for 2027. Risks to the story include lingering tariff-related margin pressure and a longer-than-expected drag from weakness in the Infant, Toddler and Preschool segment.
Mattel IncCEO and chairman Ynon Kreiz exits October 2 with board member Roger Lynch named successor, a leadership shakeup at the center of the story.