Mercari Japan has launched a new standalone app in the United States, giving American shoppers a dedicated platform to buy items directly from Japan's Mercari and Mercari Shops marketplaces. The Mercari Japan app replaces the Mercari x Japan feature that was previously available within the existing U.S. marketplace, which will be phased out. The cross-border e-commerce market for Japanese products purchased from the U.S. is expected to reach approximately JPY 1.6 trillion in 2024, up 8.0% from the prior year, and Mercari Japan's cross-border GMV has grown more than 15-fold over three years to exceed JPY 90 billion annually. The app offers direct access to over 4 billion total listings, AI-powered real-time translation, payment in USD, and shipping protection on all purchases. A launch promotion from June 18 to July 5, 2026, offers new customers up to 30% off their first purchase, with additional coupons for trading cards and sitewide discounts.
Mercari, Inc.Mercari Japan launches a dedicated U.S. cross-border app, expanding access to its marketplace and driving potential growth in cross-border GMV.