Mondelēz Launches Toblerone Diamond Truffles with Biscoff in First Global Costco Partnership

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Summary · why it matters

Mondelēz International announced the global launch of Toblerone Diamond Truffles with Biscoff, a collaboration with Lotus Bakeries that marks the first time the company has partnered with Costco to launch a product range on a global scale. Each diamond-shaped truffle is crafted from Toblerone milk chocolate, filled with Biscoff spread and finished with honey-almond nougat pieces. The product comes in two formats: a 495g premium box exclusive to Costco across the United States, Canada, Taiwan, Australia, United Kingdom, Spain, France, Sweden, Iceland and New Zealand, and a 180g sharing box available in the United Kingdom, Ireland, Switzerland and Australia, with additional markets to follow. Iain Livingston, President of Toblerone and World Travel Retail at Mondelēz International, said the diamond-shaped truffles already proved a category success after their 2024 introduction, making the combination with Biscoff a natural next step. Isabelle Maes, Chief Marketing Officer of Lotus Bakeries, said the partnership brings the iconic Biscoff biscuit and spread experience to consumers in an entirely new format.

Impact on assets 3

Consumer Staples▲ · 3 stocks
Mondelez International Inc
MDLZ
▲ PositiveDemandrelevance

Mondelēz launches Toblerone Diamond Truffles with Biscoff globally, expanding its product range and end-customer demand.

Lotus Bakeries N.V.
0F4O
▲ PositiveDemandrelevance

Lotus Bakeries' Biscoff is the filling in the new Toblerone truffles, bringing its brand to consumers in a new format.

Costco Wholesale Corp
COST
▲ PositiveDemandrelevance

First global Costco partnership launches an exclusive Toblerone Diamond Truffles range across 10 countries, driving product demand through its stores.