Neutonic Expands into Nearly 1,000 Walmart Stores with Mood & Mind Set

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Summary · why it matters

Neutonic, the productivity drink brand co-founded by Modern Wisdom podcast host Chris Williamson and fitness entrepreneur James Smith, is expanding into nearly 1,000 Walmart stores across the U.S. as part of the retailer's new Mood & Mind beverage set, the company's largest retail expansion to date. The rollout, beginning October 3rd, marks the U.S. retail debut of Neutonic's refreshed can design and its newly launched four-pack format, a first for the brand, alongside refrigerated and shelf-stable single-serve drinks. Four-packs will be available in Blue Raspberry, Tropical Ice, Strawberry Lemonade and Wild Citrus, plus a variety pack featuring Tropical Ice and Strawberry Lemonade, with singles starting at $2.97 and four-packs at $9.96. Walmart U.S. Vice President of Beverage Brian Salmon said Neutonic brings a distinct point of view and dedicated customer base to the beverage aisle, and that the collaboration includes exclusive four-pack options. Neutonic's zero-sugar formula combines 120mg of natural caffeine with Cognizin Citicoline, L-Theanine, Alpha GPC and Panax Ginseng, and the brand was co-founded in 2023 by Williamson, Smith, Luke Betts and Shan Hanif.

Impact on assets 1

Consumer Staples▲ · 1 stocks
Walmart Inc.
WMT
▲ PositiveDemandrelevance

Walmart adds Neutonic to its new Mood & Mind beverage set across nearly 1,000 stores, expanding its product assortment.

Off-coverage companies 1

NeutonicPrivate▲ Positive
Demandrelevance

Neutonic's largest retail expansion puts its drinks in nearly 1,000 Walmart stores, boosting distribution and sales reach.